Line Report : Microsoft and Flipkart building a new strategic partnership in online marketing to proffer consumers. Initially, the step that Flipkart had done to merge into the Microsoft was to ratify Microsoft Azure. Microsoft Azure, formerly known as Windows Azure, is Microsoft’s public cloud computing platform.
It provides a range of cloud services, including those for compute, analytics, storage, and network.Satya Nadella and Binny Bansal, the C.E.O’s of Microsoft and Flipkart announced this news at an event in Bangalore. “At Microsoft, we aim to empower every Indian and every Indian organization with technology and key to this is forging strategic partnerships with innovative companies like Flipkart”, said Satya Nadella, CEO, Microsoft. “Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences.”“Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers,” said Binny Bansal, co-founder and group CEO of Flipkart that incidentally is also battling out with Amazon to retain its leadership in the Indian e-commerce sector.
Flipkart stated that the existing data will be analyzed and to affix a layer of advanced cloud technologies. The globalized company, Microsoft had robust occupancy in India is looking forward to long termed partnership for the future growth and development. Microsoft had launched its local data centers that offer Azure cloud services in India in September 2015 while IBM is also spending millions to advertise its Flipkart plans to grip artificial intelligence, machine learning, analytics efficiency in Azure especially in Cortana intelligence suite and power BI to give progressively germane and individualize encounter for its customers.
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